We all know the struggle of sticking to New Year’s resolutions. We start strong, and then by February, our willpower to resist a plate of french fries or commit to a gym routine is gone faster than, well, said plate of fries.
What can we do to make healthy habits actually stick?
Associate Professor of Marketing Wendy Liu has answers. Liu specializes in consumer judgment and decision making, focusing on the cognitive and emotional basis of consumer choice, social interactions, and well-being.
Her recent research topics include decision making under complexity, self control decisions, and the role of emotions and social motivations in customer behavior. She also studies consumer behavior in medical and health domains.
Watch the clip below for a quick tip on how to see your new habits all the way through December.