Online advertising technology company TrueX Media has had a heck of a past few months. In December TrueX announced its acquisition by 21stCentury Fox Inc. for a sum of $200 million and this month announced a deal with Viacom to bring TrueX’s product to the media company’s profile of networks. Rady School alum Chris Shively (MBA ’14) and Manager of Global Business Development at TrueX shares his thoughts and experiences during TrueX’s big business moves.
Originally, Shively joined TrueX as an intern on the Business Development team working on their back end analytics, as well as leading the culture development program for the company. After his internship ended he stayed on full-time and was promoted to the role of Manager of Global Business Development.
Shively explains that it was a team effort to “get Fox on board and show how well TrueX’s product works.” He credits TrueX CEO Joe Marchese and COO David Levy, who Shively describes as great leaders, and new members of TrueX’s board like James Murdoch and Jonathan Miller and others for the deal’s success.
“Fox understands how we run and the word from them is that we will still function as an independent unit,” says Shively. “We’re in the final process of the acquisition right now, with Fox developers auditing the technical side. TrueX has an awesome startup culture – previously we had a company-wide James Bond Day where we did things like skydive, rent out a shooting range, and rent out an entire bar all in one day– we’re trying to keep that.”
Beyond the validation and lack of internal changes that come with the acquisition, Shively believes the deal itself is a continuation in the right direction for the future of TrueX. “The idea is to make on-demand, interactive ads the new standard for commercials on the internet…We [and the 21st Century Fox Acquisition] are making great strides toward that.”
Learn more about Chris Shively, his Rady story and accomplishments here.
Lauren Herr is the Social Media Manager for the Rady School. In her free time she can be found snapping landscape pictures and taking advantage of San Diego’s amazing beaches and coffee shops.