You’ve rehearsed your pitch over and over again to prepare for the big meeting. So, how do you tell your story without sounding rehearsed?
Let’s ask Associate Professor of Marketing Rachel Gershon.
Gershon’s research focuses on understanding and improving human decision making with a focus on social and prosocial behavior. Some of her research looks at perceptions of authenticity.
In the paper Twice-told tales: Self-repetition decreases observer assessments of performer authenticity, Gershon and her co-author describe how we generally assume social interactions to be unique. When we find out that someone is repeating themselves, we find them to be less authentic, and in turn, we feel less likely to want to engage with them in the future.
Watch the video below for a research-backed tip on how you can repeat a performance—and still appear authentic—the next time you speak in public.