The Rady School of Management welcomes Robert Sanders as an Assistant Professor of Marketing. Sanders joins the Rady School from the University of Chicago where he earned his Ph.D. in Business Administration in the Quantitative Marketing and Economics track. He will teach Research for Marketing Decisions for the MBA program in fall 2018.
Sanders research has focused on pricing and how marketing problems intersect with public policy, specifically in the context of the digital age. He has studied the problem of food waste at retail grocery stores and has examined how consumer misinformation contributes to the pricing of national branded products compared to store-brand products. He is currently conducting research on the pricing of ride sharing services and online dating apps.
In addition to his Ph.D., Sanders earned a B.Sc. in Economics (with distinction) from the University of Pennsylvania, Wharton School of Business.
Along with Sanders, Raymond Pettit, an accomplished advertising, media and marketing research expert, joined the Rady School during the summer as the Executive Director of the Master of Science in Business Analytics (MSBA) program and the Center for Business Analytics.