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The Rady School of Managment Celebrates Graduation 2019
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The Rady School of Managment Celebrates Graduation 2019

written by Melinda Battenberg

On June 16, 2019, the Rady School of Management at UC San Diego held commencement ceremonies for 344 students. The commencement ceremonies celebrated the graduation of the school’s Full-Time, FlexEvening and FlexWeekend MBA classes, Ph.D. students, and students from the Master of Finance and Master of Science in Business Analytics classes.

Family, friends and Rady School supporters joined the graduates for the ceremonies. The commencement keynote speakers were Julia Brown, a life science industry executive and Charles Brandes, an investment firm founder and visionary.

“Don’t be afraid to take a risk and try something new,” said Brown. “Decide what path you will take then go for it and don’t look back. Achieving a peak gives absolutely no assurance of staying there. We must earn it every day. What it took to be successful yesterday may be different than what will be required tomorrow. So we need you. We need your brain power, your talent, your energy and your leadership as you embark on your career. We wish you all the best. Whatever you decide to do, we wish you great success, great happiness and a long and gratifying career. So now let’s get out there and make things happen.”

Rady School Dean Robert S. Sullivan presided over the ceremony and emphasized the importance of remaining connected to the Rady School and its alumni after graduation.

“So to our graduates on behalf of this your Rady School community, we look forward to your successes and to your impact,” Sullivan said. “We look forward to confidently building our bridges and our support network. So please know that we will be here for you, our alumni, throughout your professional careers, not just now. If you had an issue five years or 10 years from now, this is the place to come back to keep the connections. And the network that you build as friends, they’ll go on forever.”

Students and alumni also took part in the ceremony, with Lauren Murphy (MBA ’19) and Robert Louis Beyer (MSBA ’19) delivering the student commencement addresses. Rady School Alumni Association President Bosco Lujan (MBA ’12) and Andrea Yoder-Clark (MSBA ’17) delivered the alumni addresses.

Retiring Rady School Adjunct Professor Dr. Harry Markowitz was honored with the Rady School of Management Founders Medal at the ceremony for his outstanding contributions to the school.

Markowitz is an esteemed economist, beloved professor and thoughtful philanthropist, His seminal work, “Portfolio Selection,” launched a distinguished career lauded with economics’ most prestigious accolades, including the Nobel Prize in Economics, the John von Neumann Theory Prize, and the Wharton-Jacobs Levy Prize. His lifetime of teaching ultimately brought him to the Rady School where he joined the founding faculty as an adjunct professor of finance and accounting in 2006 and continued to teach his groundbreaking theory to Rady students until his retirement this year.

In addition to his critical contributions to the establishment and quality of the Rady School, Markowitz has also dedicated himself to securing the future of the Rady School and its students through his timeless generosity. In 2017, Markowitz pledged a $4 million gift to the Rady School of Management to create fellowships for students. He placed his Nobel Medal at the UC San Diego Library in 2018.

June 18, 2019 0 comment
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MBARady School

Jackie Lu, Yem Innovation

written by Melinda Battenberg

Jackie Lu (MBA ’12) is the founder and CEO of Yem Innovation, located in Shanghai, China. Yem Innovation is a SaaS cloud platform that encourages employee innovation. Jackie shared how his Rady MBA contributed to his journey of success with Yem Innovation.

What impact has Rady had on your career progression?

After years in a multinational and local stock listed company, I found the most important resources executives ignored is their own employees. There are huge opportunities to leverage employee talents and boost corporate profits by motivating employees. During my study and life at the Rady School of Management at UC San Diego, I learned about Marketing, Operations, Human Resources, Innovation & Technology and Lab to Market. All of these courses prepared me for launching my own business: Yem Innovation, which is a human resources SaaS cloud platform. The Yem Innovation platform can be used to stimulate, manage and monetize employee ideas, or simply put, it is a cloud platform for corporate internal innovations. The results of using our platform are three fold: to improve corporate revenues, boost employee engagement and lead a bottom-up management revolution.

Has your Rady MBA enabled you to change industries or functional areas? 

Before I joined the Rady MBA program, I had years of marketing and corporate communications experience. With the help from the Rady School’s Innovation & Technology and HR & Leadership courses, I made the pivot from marketing to human resources. Now with Yem, I am dealing with ABC technology leveraging AI, Big Data, and Cloud Computing to monetize employee ideas.

How did the Rady School help you create and launch your company YEM Innovation? The Rady School is not just about business; it is also about management. From here, I learned more about the problems of modern management. After some solid research, we found that there are six bottlenecks for corporate internal innovations, which are caused by a traditional management style. By tackling these problems, we built a human resources SaaS cloud platform to simulate, manage and monetize employee ideas. Using our product, employees can submit ideas on the Yem Innovation cloud platform, which is both compatible for PC and smart devices. Meanwhile we provide professional service and help to make the ideas happen, with the ultimate goal of creating innovative revenues to the client. Yem Innovation has been referred to as an internal incubator. Under the new era of uncertainty, we truly believe the power of enabling, and the power to unlock each employee’s potential. What makes us special is that those staff who submitted ideas are responsible to implement the ideas. When finishing the idea, employees will get 30% profit sharing, and the other 70% goes to the company. It is a win-win-win solution to drive new business revenues and to initiate a new management style of bottom up. So far, we have had a very successful case in a manufacturing industry. Our client used our platform to encourage employees to submit ideas and to implement their ideas. One idea saved 400,000 Chinese Yuan for the company. My Rady experience has helped every aspect of my business, especially when starting the new business. I needed to go through a business plan, and every class I attended during the school helped me a lot to make the business plan more reasonable, more practical and more convincing for the investors.

What event or realization served as a ‘turning point’ for you during your Rady School and/or professional career? Honestly, I would say there is no turning point for me, but a continuous adaption for change. Nothing changes overnight. By learning and adapting, I found my way to start a business that is unique and innovative. All of my clients and potential investors think it is new, special, and the right time to help companies to drive innovation. Currently, we are working with Fortune 500 companies and also middle to large size local companies. We are working with manufacturing, medical devices, hospitality, and consumer goods industry companies to help their product innovation, service innovation and process innovation. We even made our own turning point by creating a feature called Inno-Cube, which is a tool to stimulate employee ideas. This set us apart from competitors. With the whole platform innovation, we were awarded the Best SaaS Provider 2018 and a Top Digital 100 Award.

Why did you decide to come to the Rady School? What attracted me to the Rady School is its young, vibrant spirit and entrepreneurship. It is located in San Diego, which is indeed American’s Finest City. It  gave me the chance to walk along the beautiful beaches, and I met various people to talk about Random Act of Kindness. That inspired me to create China’s First Random Act of Kindness Happiness platform: Happiness100. Happiness100 is an non-government organization (NGO), open innovation platform to collect ideas. We have only one criteria for the idea, which is to make people feel happy, and we will provide funds to make the idea happen. I feel proud to have a charity and I include this as part of Yem Innovation’s corporate social responsibility. More than 10 creative projects have been carried out, and Happiness100 itself also got honorable mentions by the Ellen MacArthur Foundation, and Overseas Young Chinese Forum.

What was your favorite class and why? My favorite classes are Consumer Behavior with Wendy Liu, Innovation & Technology with Kevin Zhu and Lab to Market with Del Foit. What’s funny is that because they were my favorites, I found they were also very easy to learn.

How did your view of entrepreneurship/innovation change throughout your time at the Rady School? I had a much larger view of the world because my classmates were from different backgrounds and different countries. It was a small class so we had the chance to know more about each other. My peers in the class were willing to share, to help and to inspire. In my point of view, the Rady School is a perfect school to get connected to an unexpected and surprising world. The entrepreneurship and innovation atmosphere there is like a soil that inspires people to grow new ideas and create their own business.

What was the most valuable thing you learned while at the Rady School? I remember the slogan years ago of our school is “From innovation to impact.” The most valuable thing is to impact, to do something to change the status quo. The goal of Yem Innovation is to change the status quo of traditional management styles, empower staff from the bottom up, and drive innovation. Instead of managing people, we change to empower people. Actually, scalability is another critical thing I learned in school. It is quite important for a business, especially for a mobile internet company like Yem Innovation. Because of our scalability, we got investment from an angel investor and also from SOSV last year for nearly one million Chinese Yuan. SOSV is an accelerator VC that manages $500 million USD worldwide. Another benefit of the Rady School is the ability to network and collaborate. For example, alum Jason Qi (MBA ‘16) is our COO, because we knew each other as alumni. He was also the vice president of the Rady Student Board at that time. Without the Rady School, I would not have found a brilliant alum and team member like Jason.

How have you applied your studies to your career? I applied human resource and technology, especially cloud technology, to create my new business. In some ways, I would say innovation is not that hard. Innovation is just a new arrangement of two old elements, which is how we created the one-of-its-kind Inno-Cube feature to stimulate employee ideas. I believe newcomers at the Rady School can also apply any two-field knowledge to create their own new business after they graduate.

What is the best thing about being a Rady alumni? Since the Rady School is a young school, there are advantages of being young. I feel strongly being part of the growth and I could witness its growth every single day. Thus I feel more engaged with the school and more engaged with the university alumni too, since UC San Diego is also a young university established in 1960. I always feel proud to say Go Tritons!

Yem Innovation is compatible for PC and smart devices (pictured above)

Yem Innovation was awarded the TopDigital 100 in 2018

Jackie is pitching on Chinaccelerator Demo Day

Jason is doing two live streamings for thousands of audience

April 22, 2019 0 comment
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Immersion Trip to Cambodia
MBARady SchoolStudents

Immersion Trip to Cambodia

written by Rady School

Eye opening, exuberant, unique, were all words Lauren Murphy and Andrew Engram used to describe their recent Rady School immersion trip to Cambodia. Engram and Murphy, along with a team of six students from the Rady School were chosen to support the Cambodian company, Hydro-logic. Hydro-logic is working to help provide water filters to those who have little to no access to clean water.

During this immersion trip, they got a chance to put everything they have learned at the Rady School into action. The students used their business acumen to find out what challenges Hydro-logic is facing, how the company can increase revenue and how to help the company discover the best plan of action possible.

Getting There

Andrew Engram

The trip was extensive, but enjoyable. Getting to travel together as a team, made us closer friends and we enjoyed our time together. We (six of us and Professor Michael Finney), took a shuttle up to LAX, then we took a plane from Los Angeles to Taiwan, which was 14 hours long. After another plane ride and a bus ride later, we finally arrived. When we arrived, our main source of transportation was a tuk-tuk, which is a small, three wheeled, motorized vehicle. Getting there took 19 hours total, and when we arrived, we were in immediate culture shock. We realized how much of a developing country this really was, and how much of the country was living in poverty. We were also very excited to begin working on our project as a team, and to do everything we could to help improve the water shortage problem with Hydro-logic.

Why were you interested in the Cambodia Immersion Trip?

Murphy

I thought it was a great opportunity to learn more about consulting. Also, knowing how beneficial Professor Finney’s courses have been gave me that extra motivation because he is a great teacher and I wanted to learn from him more on the trip.

Engram

It was an opportunity to travel internationally, and get in the weeds with different cultures by working in an international environment. This trip was different because it wasn’t so much having an outline of things to get done, but a learning experience to put into action. It was great to understand how rural Cambodians live and find out about their access to drinking water. The client in Cambodia was trying to improve the livelihood by improving the amount of people who have access to clean water. Professor Finney was also an amazing counselor and guide for the trip. This is by far the best experience I’ve had at Rady. Every second was a learning experience and research. I was grateful to be able to use all I’ve learned and put those thoughts into action, rather than reading a textbook.

What did the work consist of?

Murphy

Our tasks included reporting to the social enterprise, Hydro-logic. We learned about their needs and built a relationship with their team. We also got to go into the field and bring interpreters to chat with rural Cambodians who were getting the water piped directly to their homes. About 40 percent of the country gets piped water, and Hydro-logic sells water filters for those who don’t have easy access to clean water. One of Hydro-logic’s goals is to bring social impact, but also increase revenue. We were able to help them do that.

Engram

Once we understood what we needed to do, we met with the Chief Financial Officer, marketing team and private water operators. We also got to meet with rural customers, how they cleaned and obtained their water, and what they did to drink it.

Did the trip meet your expectations?

Murphy

The trip exceeded my expectations, though I didn’t know what to expect. The quality of engagement and work we were able to do, as well as our exposure to a beautiful international culture and building great relationships, made the trip a huge highlight of my time at the Rady School.

Engram

Yes. Getting positive feedback from the client was wonderful. Seeing the client believe in what we were helping them understand made me feel like all my hard work at the Rady School was paying off. It was good knowing the MBA program can make an impact and have a lot of value. We both gained confidence and were grateful for the courses we have taken.

Did the trip change your perspective of doing business in Cambodia?

Murphy

Yes. This trip inspired me to want to work more in an international, complex environment. I grew a lot professionally and personally.

Engram

It was such an immersive learning experience and everything I see is now through a filter of what was learned in Cambodia. I hadn’t worked in a country with an emerging market. It was eye-opening to see people need things we take for granted on a daily basis. It was also an opportunity to make a difference in the world.

What lasting impressions did the culture reveal to you?

Murphy

We explored Siem Reap, a city in northern Cambodia. It was full of aesthetic temples including Angkor Wat. The details, art and decorations were beautiful and breathtaking. Seeing the beauty of Cambodia and its historical city structures inhabited by people, opened our minds and gave us greater context to our work. It helped with our project to take a couple days to rest and process our thoughts and expanded our creativity in greater ways.

The Food

Murphy

The food was interesting as there was food from all over Asia in one country. Some of the peculiar foods included bugs, frogs and ants. There was a lot of Thai food, as well as a twist on a kind of noodles and stir fry. Their delicacies, which included tarantulas and scorpions, were very different from America’s.

Any Last Words?

Engram

Thank you to Rady Moxie who provided the funds for the trip and, had a stipend for expenses. Thank you to the Center for Social Innovation and Impact for the grant and Professor Finney for taking the time to do this. We want to be an example of what is possible and we think the Rady School should do more of these trips.

Conclusion

Murphy

While we were in Cambodia, the team, with the help of Professor Finney, was able to help solve revenue challenges, recommend a manual washing machine, improve a system to collect rainwater and analyze how the company could best increase their current product awareness and online presence. Hyro-logic even let Professor Finney know afterwards how impressed the company was with the team and the amount of knowledge they gained from the students. The students would recommend this trip to anyone who can go. They said it was more than another school project, it was a truly life-changing process they will never forget.

April 17, 2019 0 comment
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AlumniMBAStartups

Building Communities through Entrepreneurship

written by Hallie Jacobs

University Avenue serves as an artery for San Diego proper, connecting more than 11 miles of hyper-local and proud neighborhoods. From the affluent urban district of Mission Hills to the sleepy family-friendly suburban La Mesa, the neighborhoods scattered along University Avenue serve a diverse array of San Diego residents. Smack dab in the middle of the thoroughfare sits City Heights, a longtime haven for refugees from all across the globe.

The community of City Heights is as bustling as it is diverse – a large number of local businesses launched and supported by refugees from Middle Eastern, Northeast African, Southeast Asian and Latin American origin. The community is proud of its global roots, celebrating the varying backgrounds and cultures.

The vitality and pride of the City Heights neighborhood inspired resident and Rady School of Management graduate David Tran (MBA ’15) to create a hub for the community to gather, while catering to the local interests and tastes. Along with his wife Sterling Tran and colleague Lonny Cheuk, City Heights Coffee House was born – a multi-cultural space for residents to gather over a cup of coffee or tea sourced from the countries that make up the neighborhood.

City Heights Coffee House  sits right in the center of University Avenue surrounded by local businesses and nonprofit organizations – from Vietnamese, Somali, and Ethiopian restaurants to Lao, Mexican, and Ugandan community centers – all interspersed – and just a stone’s throw away from organizations that assist refugee resettlement and integration.

The complex ecosystem comprised of low-income households, challenges with affordable housing, gentrification, and a diverse population inspired Tran and his partners to create a social enterprise that focuses on workforce development. City Heights Coffee House offers jobs to opportunity youth in San Diego, including refugee and justice-involved youth. Opportunity youth are classified as youth between ages 16-24 who don’t have a job and aren’t in school. A crucial element of the Life Development Program is to provide on-the-job retail training, basic skills such as budgeting and managing a schedule, conflict-resolution tools, and career development courses such as resume and job-search prep.  

“During my time at Rady, I took Professor Ayelet Gneezy’s class that focused on social entrepreneurship,” he said. “This class was pivotal for me because it exposed me to a different entrepreneurial path – one that isn’t traditional and focused solely on profit. One specific concept that she was teaching in the class was around root cause analysis. When we see a problem in any community – globally, nationally, or locally or regionally, anywhere or in the workplace -you have to ask yourself, ‘What’s the problem, and what’s causing that problem? And what’s the problem beneath that problem?’”

Over 41,000 youth in San Diego face barriers to employment opportunities (or lack thereof) and lack support structures to identify and perform successfully in education. The mission of City Heights Coffee House isn’t solely to provide a quality cup of coffee – it extends a hand to the community, offering jobs to underserved youth. Through job training and providing career and personal development opportunities, Tran and his team are dedicated to paving the way for their youth to succeed.

A space to serve

A longtime resident of City Heights, Tran was inspired to create a space after noticing a need in the community.

“The inspiration for City Heights Coffee House came from my experience a few years ago volunteering for a nonprofit organization called Bridge of Hope here in City Heights,” he said. “We were delivering clothes, donations, furniture and food to refugee families and I remember meeting this Afghani family that had just moved here to San Diego. When I met them, I realized that they were given all this food, but didn’t even have a fridge or a kitchen table. Moreover, they didn’t have jobs and were expected to assimilate into American society with limited help and support.”

With an idea in place, Tran decided to attend the Rady School to gain the business acumen to create and launch his dream – a community hub that helped local refugees and at-risk residents obtain marketable skills and knowledge to succeed in the workplace and community.

“My time at Rady was invaluable to the development and execution of the City Heights Coffee House,” Tran said. “The Lab to Market class in the second year of my MBA program taught me to take a concept and transform it into an actual business plan. I conducted market research and it taught me how to think — how to take a social enterprise concept that was going to solve problems for our community and transform it into an actual plan that we could work with and had action steps to it.”

Taking an idea and transforming it into a functioning business is no easy undertaking, but with the skills and tools Tran developed during his MBA, he was able to create a functioning business prototype before crossing the Commencement stage.

“Through countless hours of brainstorming, primary and secondary research and feedback from classmates and alumni, City Heights Coffee House was able to incorporate in April 2015,” he said. “Shortly after in August 2015 with a stroke of divine favor, we received our 501(c)3 status.”

A growing venture

Since 2015, City Heights Coffee House has continued to grow, moving from a Farmers Market stand to a small cart behind a thrift store to now a storefront on one on San Diego’s most popular streets. The new space has been conducive to providing a hub for the community to gather, hosting mental health discussions, cultural celebrations, art shows, open mics, and local council meetings.

“It’s so exciting to see how far we’ve come – our social venture has grown so much and we’re continuing to grow,” Tran said. “We want to continue to expand so we can provide more career opportunities for youth who want a hand-up, not a handout. We’re in the mission of second chances.”

Sitting in the shop with a cup of coffee (sourced from Ethiopia – a large population of Ethiopian residents reside in City Heights), the energy is palpable. Local residents filter in and out throughout our conversation, admiring the local art on the wall while waiting for coffee prepared by college students who live in the area. One barista, Betel Mulugheta from Eritrea, is eager to share how City Heights Coffee House has helped her in her career.

“My time at City Heights Coffee House has been extremely helpful for my career,” she said. “I work as a manager and barista, so I have experience with both making drinks and running operations behind the scenes. It’s given me the opportunity to learn more about business and I feel confident in my abilities.”

Mulugheta’s testimony brings a smile to Tran’s face – seeing his team’s goals for the business and community materialize in real time only reinforces why City Heights Coffee House was created in the first place.

“I’m so thankful for my time at Rady, because without Rady this wouldn’t have been possible,” he said. “I hope other MBA students realize that social ventures and enterprises can be profitable while changing the world for the better.”


March 7, 2019 0 comment
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AlumniCareersMBAStartups

Expert Mentors Guide Rady Students to Entrepreneurial Success

written by Hallie Jacobs

The adage “Rome wasn’t built in a day” rings true in the startup ecosystem. Ask any entrepreneur about their journey from idea to flourishing company, and they’re sure to offer up a list of individuals who helped them along the way.

The Rady School of Management startup community has been developing a network of successful entrepreneurs for more than 15 years, launching more than 180 student and alumni-led companies in its short lifespan. Although the network has always been happy to help those looking to get their companies up and running, the School recently created a new mentorship program designed to connect budding entrepreneurs with seasoned industry experts to foster creativity and provide the students with a strong support system throughout the early stages of their startups.

Developing Rady Innovators and Entrepreneurs (DRIvE) is a donor driven initiative born out of a gift from UC San Diego alumnus Mark Waxman (B.A. Economics ’70). The program began last year by collecting a community of both Rady and out-of-network professionals looking to share their skills and knowledge of various industries. Then, students participating in the StartR Rady accelerator were hand selected to join the mentorship program. Once the student participants and mentors were chosen, pairs were formed based on mutual interests and needs identified by the students.

“The mentors were extremely involved from the very beginning – they wanted to get as much information they could about the students and their companies to see how they could help,” said Karen Jensen, Entrepreneur Advocate at the Rady School. “Their investment in our students has been crucial to the continued development of several startups launched here at Rady.”

Once the matches are made, mentors and mentees stay in touch by connecting in person or on the phone to stay involved with the entrepreneurs throughout their journey. The DRIvE program also hosts quarterly Monday morning events that facilitate in-person interactions between mentors and mentees through workshops, pitch presentations and networking.

“We start by working with students to identify their needs and interests, then we match them with mentors who have experience in those fields,” Jensen said.  “Each student can have up to three mentors with expertise in fields, such as finance, marketing and product development so the students have a strong network.”

The benefits of mentorship

The expectation for the program is for mentors to stay engaged for at least six months, but several mentor/mentee pairs have continued to stay involved after the official program is complete.

Mridu Sinha, co-founder of MelioLabs, participated in the initial cohort of the DRIvE program to take her microbial identification startup to the next level. MelioLabs created a microbial identification system that screens for newborns at risk for infection, making it easier to identify newborns who are at risk of sepsis – a condition that can be fatal for infants.

Sinha connected with June Chocheles, President of the Chocheles Consulting Group and Athena Foundation Board Member, who helped her learn the ropes of fundraising, marketing, branding and business scaling.

Due to the value of the program, she remains in contact with her mentor to this day. She credits the rapid success of her company to her mentor who has continued to support her throughout the development of her company.

“June has a lot of experience starting and running companies, so it has been a wonderful experience working with her,” she said. “

While the StartR Inclusion accelerator – formerly known as mystartupXX –helped initially launch MelioLabs, the DRIvE mentorship program has helped sustain and grow the startup.

“If you’re looking to take your company to the next level, the DRIvE program is a great way to help,” she said. “The mentors are extremely helpful and supportive and have the tools and experience you may not have yet. The strong Rady network connects you to a number of professionals who are willing and excited to help you.”

The next generation of innovators

The success of DRIvE has created a vast network of interested mentors eager to share their knowledge and skills with budding Rady entrepreneurs. The mentor network continues to grow to include more Rady alumni who know the potential Rady startup leaders have to offer.

“Entrepreneurship and innovation are essential aspects of the Rady School experience, and we’re doing whatever we can to expose our students to as many opportunities as possible,” Jensen said. “We’re so thrilled that students and mentors have been so actively engaged in the first DRIvE cohort, so we’re excited to continue to grow the program.”

February 27, 2019 0 comment
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AlumniMBA

The Trip of a Lifetime: Israel Immersion 2018

written by Vanessa Cabiling

“Is it possible to fall in love with a country you have not been to?”

This was the question I asked a friend who was part of the inaugural Israel Immersion Program in December 2012. My Flex Evening 2014 (FE14) cohort was very fortunate to have had the opportunity to not only be part of the first-ever US-Israel Center (USIC) Immersion Program, but to be given that same opportunity again the following year right before we graduated.

The Application

I’ve always admired classmates who find the balance between the rigorous demands of school while maintaining a full-time job, all the while never neglecting to squeeze in some fun and participating in various Rady activities in the process. I’ve never been one of those people, save for the occasional Home Plate shenanigans before, during, and after class. Somehow, however, I’ve always known that applying in the Israel Immersion Program was something I was going to try at some point in my life. And five years after taking my last final exam at Rady, here I am telling you all about the experience.

The Preparation

Learning that I was accepted in the USIC Immersion Program gave me the same ecstatic feeling I had when I found out I was going to be part of Rady’s FE14 cohort – so much so that after being assigned Startup Nation as a required reading for the trip, I’ve pre-immersed myself in various other books about Israel: Our Man in Damascus, Rise and Kill First, Son of Hamas, Israel: An Introduction, and Mossad. After the first briefing, I began hiking again to prepare for Masada. I may have gone overboard when I also started binge-watching Fauda, Mossad 101, and Hostages on Netflix. In doing so, I even managed to pick up a few Hebrew words. Finally, to obtain a more balanced perspective on the Israel-Palestine conflict, I borrowed the documentary 5 Broken Cameras from the library, which I made an effort to watch the evening before my flight.

The Obsession

My fascination with the country has a lot to do with being raised Catholic. It’s always been a dream of mine to do a pilgrimage in Israel and visit all the Christian sites in order to walk the same path as Jesus did. As I grew older, however, my curiosity turned into the country’s sophisticated national security and full-on espionage stratagem. Now that I am pursuing a career in Health Information Technology, my interest in Israel has evolved into knowing more about its high-tech industry and how it can be leveraged for the greater good. Simply put, Israel contains the trifecta of my favorite things: Tech + Jesus and a splash of the Mossad.

The People

Call me biased, but even our TAs said that FE14 was one of the best and most fun-loving cohorts Rady has ever had, so I was a bit skeptical when I found out none of my contemporaries would be part of the trip. After the first mandatory class, I knew that it might be asking a lot to find more Amy Gundersons or Matt Archers to spice up the immersion experience, especially since five years after graduation, this bunch is definitely going to be a lot younger than I am. Besides, the trip was only a week long, so I had no high hopes of meeting a new set of Gossip Girls to spend future milestones with.

But as with any startup success story, my trip began serendipitously. My proclivity for isolation has brought me to sit with Dipixa at lunch for the first meet and greet, and Ben during the Israel welcome dinner. It’s amazing how both of these unconscious decisions, driven mostly by my preference for more intimate social interactions, determined how fulfilling this trip would be. I don’t think I would have enjoyed the program as much had I not spent time gallivanting with these like-minded souls.

Dipixa said it best when she wrote that the most memorable part of the trip were the people. From sharing deep, dark secrets with the Assistant Dean, Christie, and Robert; bumming a drag from Diego and Erez; recognizing Leandro (the map) from Mauro (and failing to be his wingwoman); pulling a prank on Chris; embarrassing El Bryan, the El Presidente on Venmo with his BTP moment; rooming with Olesia and admiring her courageous travels; sitting on benches with Daniel; exchanging photos with Felix; singing Coldplay with Sahil; giving Jaden his third official call sign; harassing Sean in his bathrobe; working out with Katy; figuring out that Valerie IS Janzino; woman-crushing on Mimi; speaking Italian to Mauricio; singing happy birthday to Lijun; taking photos of Ming, the self-designated photographer; praying at Holy Sepulchre with Shashita; doing what I do best and making Jasleen, Juliana, and Rumpa a wee bit uncomfortable; spending long walks and heart-to-heart talks with Ben and Dipixa; and adoring Ayelet even more than I already did.

The Company Visits

When I was still in business school, corporate social responsibility was a “nice-to-have” when we evaluated companies. With the Israeli startups we visited, I was very pleased to learn that the social aspect was actually what a lot of the business models were based upon. Furthermore, this new set of Rady MBA candidates I went on the trip with always challenged the speakers with how the startups plan on giving back to society.

The two companies that are near and dear to my heart are BKind and Brainsway. As a Diversity and Inclusion Champion at work, I find BKind’s pay-it-forward gesture of spreading kindness as a way to be inclusive. Often times, people know to focus on diversity, but they overlook inclusion. BKind, in its own way of spreading kindness around the world in a tactile manner, eradicates our propensity to hide behind our screens. And with Brainsway, helping people achieve mental health is a fundamental initiative I will always want to be a part of any day.

The Culture

The pride that each speaker exuded as they explained how Israel is a startup nation was infective. Each provided different flavors of what it meant to them and their companies to be a startup nation. As for the overall Israel vibe, the cities were alive, no matter what time of day or night. Despite the negative news coverage we get stateside, I found comfort and security in walking the well-lit streets of Jerusalem, the Dead Sea, and Tel Aviv, even in solitude, as the cities were constantly bustling with seemingly happy people. I also felt very welcome in the Israeli-Arab community of the Bedouins with their tremendous hospitality. Most importantly, as an introverted (sometimes shy) individual, what I admired most about the culture was the Israeli chutzpah and is truly something I desperately want to emulate. Being direct without being rude, and accepting failure as a mere opportunity to try again, were great ingredients to creating successful startups – IMHO, these were the trip’s prized exposure that were extremely relevant for people seriously considering taking their Lab 2 Market ideas to the next level.

The Historical Sites

The Old City of Jerusalem was exactly how I imagined it to be and so much more. But there were a lot of unexpected and pleasant surprises I found along the way, such as the hotel’s proximity to the Dead Sea; the late night solo walks (I’m scared of everything, especially people); the visit to Nahalal and the Necropolis of Bet She’arim; and crawling inside what was purported to be Jesus’ tomb.

The Food

I’ve always found Mediterranean food to be too healthy. Yet, in Israel, I’ve never had such decadent and generous spread of courses, only to find that the amount of good food I ate were only appetizers. Both the welcome and farewell dinners were something I want to be able to find in San Diego. I’d even drive to LA or fly to San Francisco if I could find something up to par with the authentic Israeli dishes we had. There was never a shortage of food, even for vegetarians like Dipixa or people with food allergies, there was always a succulent dish to be had.

The Gneezys

The Gneezys always know how to do things right. Negotiations weekend was perhaps the most memorable part of my Rady experience, but Israel Immersion now takes the cake. Whether the class is with Ayelet or Uri, I somehow always come out far richer and more knowledgeable than I actually think I am. What they teach is beyond the concepts of the class – it is the overall experience that makes one feel whole. It’s as if prior to participating in their classes, you don’t even realize that something is missing from your life until you leave the class extremely fulfilled. I, for one, have learned invaluable social, professional, and life skills from both of them, which I carry with me wherever I go.

The Trip of a Lifetime

I do believe that students are terribly missing out if they leave Rady without participating in the USIC Israel Immersion Program. In hindsight, I probably would have enjoyed this trip a lot more had I shared this experience with Pete or Abby. As an alum, though, I’m fortunate to be given another chance. I am definitely grateful for the opportunity to relive the Rady experience and expand my network outside of my tight-knit FE14. The best part? I got to be nostalgic without having to worry about grades.

So is it possible to fall in love with a country you have not been to? As Ayelet said prior to the trip, I will be even more in love with Israel after I visit. She was not wrong. I’m already trying to find a way to convince my boss if I can work remotely for 3-6 months from Israel. Our VPN firewall rules do not allow network access outside of the U.S., so this will be challenging, but as I’ve learned from Uri, it does not hurt to negotiate and ask for anything. After all, I’m still קינדסומ תשפחמ.

As for my concerns that this group may not be as fun, I think Rady has a knack for putting together an eclectic mix of people. One is bound to find lifelong friends even in a short, week-long intensive period of time. Dipixa, Ben, and I have already maintained a group chat and are planning to hike and brunch regularly like basic sabiches. I can’t wait to be part of their future milestones just as I have with my Gossip Girls.

January 2, 2019 0 comment
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AdvancingAlumniMBA

From Scientist to Data Expert to UN Presenter

written by Hallie Jacobs

Earning an MBA from the Rady School of Management was another accomplishment on Mariana Melcón’s (MBA ’14) long list of academic and professional achievements. Boasting a resume that includes a Ph.D. in Animal Physiology, publications in top academic journals and research experience in world-renowned laboratories, Melcón is well-versed in what it means to be a dedicated scientist.

As an expert in bioacoustics, Melcón studies the way sounds affect underwater ecosystems. Though her academic career was thriving, she knew her impact in the field could be more significant with a background in business.

“I wanted to get an MBA to become more employable,” she said. “I was interested in learning more tools and skills that I hadn’t developed during my scientific studies. I was drawn to Rady because of the high numbers of scientists active in the program.”

Within her first few weeks at the Rady School, Melcón immersed herself in a number of activities and organizations during her time at the Rady School, taking advantage of the wealth of opportunities to learn and grow. She interned as a marketing consultant at a small digital marketing company, and served as a business development for Sense4Baby, an innovative fetal monitoring system for expecting mothers. She also took a teaching assistant role, assisting with the Quantitative Analysis, Operations Strategy and Architecture-Based Enterprise Systems Engineering courses offered at both the Rady School and Jacobs School of Engineering.

Despite diving head-first into the business world, Melcón couldn’t shake her passion for research, so she joined the Life Science Club. “I joined the Life Science Club because I figured it would be an excellent opportunity to combine my new-found interest for data-driven analytics with my love of science,” she said.

Change of plans

With a more generalized love for data analytics, Melcón decided to take on a new career path. She leveraged her Rady School network and was offered a Pricing Analytics Manager position HP Inc., and has been flourishing in her career ever since.

“Getting into data analytics was the perfect transition for me,” she said. “It took me quite some time to realize that breaking what you love doing into single units gives you more opportunities. A big passion of mine is playing detective with data and I apply this task in many different settings beyond biology. Understanding this led me to take my analytical science and critical thinking skills and transfer them into real-world business applications, while truly enjoying my job.”

Though her full-time job kept her busy, Melcón still found the time to volunteer her expertise serving as advisor and consultant for Argentina-based cetacean (whales and dolphins) conservation foundation Fundación Cethus.

This summer, her scientific and business worlds collided when she was invited to the United Nations to serve as a panelist for the Nineteenth meeting of the United Nations Open-ended Informal Consultative Process on Oceans and the Law of the Sea. Serving as an expert on bioacoustics and underwater noise, Melcón was called to share her experience and knowledge on “Cooperation and coordination in addressing anthropogenic underwater noise”. In this session she shared her story on how she was able to start from scratch in a developing country to get equipment, train human resources and build an international network that made it possible to be leading bioacoustics research on cetaceans in South America, and addressing important issues such as impact of noise on these animals.

“My time at Rady was instrumental for my success addressing the world leaders at the United Nations,” she said. “My courses helped me prepare a compelling argument to influence the audience. Also during my studies at Rady, I learned to collaborate with a diverse group of students to accomplish a common goal that turned to be a stepping stone to many of my accomplishments.”

Presenting her research on the world’s stage was a dream come true for Melcón. In addition to sharing her research in bioacoustics, she was able to make a case for cross-country collaborations and the benefits of working with scientists from developing nations to accomplish global sustainability and nature preservation goals.

“Rady exposed me to paths and opportunities I never knew were available to me,” Melcón said. “My MBA experience helped me open my mind and see how different backgrounds and disciplines can work together to solve problems and devise new, innovative solutions.”

January 2, 2019 0 comment
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AlumniMBAMSBAStartup

Rady Team Wins Triton Innovation Challenge

written by Renan Sallai Iwayama

When I first stepped onto the Rady School of Management campus last year, the innovation and entrepreneurship was obvious – I could feel and see it happening around me. I was very excited with the conversations I had with students and faculty, and after attending the class “Research for Marketing Decisions” with Professor Anand Bodapati, I decided to apply to the Master of Science in Business Analytics program.

At the beginning of this year I was invited to join the third cohort of the MSBA program that started classes in August. I found it very demanding, but at the same time very fulfilling, because I could further develop my critical thinking skills and dive deeper into complex business issues.

However, I felt that just attending classes and completing my assignments wouldn’t be enough to be successful in my career. In fact, I quickly realized that the Rady School and University of California, San Diego had so much to offer that I had to take advantage of every possible opportunity!

On October 3, I attended StartR Demo Day. StartR is a free, six month-long acceleration program held twice a year on the Rady School’s campus, and at the conclusion of the program, StartR teams are given an opportunity to pitch to investors and industry experts during Demo Day.

This was an amazing experience and I learned so much about different innovative business models! At the end I connected with each of the startups representatives and because of my networking ability, I was able to start working with Kabir Gambhir (MBA ’10), a Rady alum who launched a business called Bevea.

Bevea, is a startup in the consumer and packaged goods industry that created a new drink made from the coffee fruit, also known as cascara. Unfortunately, cascara is often dumped into rivers or just left to rot in reaps which both brings harmful environmental impacts. Bevea is currently buying cascara from Costa Rica and producing a drink that is both healthy and delicious, while also preventing pollution and generating extra income to cascara farmers and their communities.

Encouraged by our advisor Lada Rasochova, we decided to join the Triton Innovation Challenge — a business competition focused on fostering creativity and bringing commercially promising, environmentally focused technologies generated by the finest minds at UC San Diego to the spotlight. Supported through the generosity of The William and Kathryn Scripps Family Foundation Inc., the program is presented through a partnership between the Rady School of Management, Scripps Institution of Oceanography and the Jacobs School of Engineering.

This was indeed a great challenge for me because I had to create a new pitch from scratch to properly address the competition’s criteria and connect to the audience to convey our company’s message. I had support from the organization because they provided us with the workshop “Art of the Pitch” led by Silvia Mah (MBA ’12), a successful Rady School alum and startup expert. Attending this workshop was a game-changer for me and Bevea.

We progressed through the Triton Innovation Challenge, competing in the initial pitch competition and making our way through the semifinals. I represented Bevea at the finals, competing against five other extraordinary startups: The BioEnergy project, Ocean Motion Tech, FreeGen Technologies, Khepra and CleanCoast – The Water Quality Sticker.

After watching six outstanding presentations from teams coming from diverse backgrounds and representing startups from different industries, the judges and the audience made their choices:

  • 1st prize – $10,000 (Bevea)
  • 2nd prize – $5,000 (Ocean Motion Tech)
  • 3rd prize – $2,500 (Khepra)
  • Audience Choice – $2,500 (Bevea)

My pitch won first place for Bevea and was also able to capture the audience support for our sustainable cause. This was a unique moment and an extraordinary personal achievement for me! I can still barely believe that I could balance everything ranging from my personal life to work and academics in the last several weeks. I was proud to represent Bevea and the Rady School at this prestigious business competition.

I am grateful for all the inspiration my fiancé, Cintia Kussuda, gave me and the support of my family and friends. Special thanks to Emily Dayton, Rady Assistant Director of Graduate Admissions, for encouraging me throughout the MSBA program and Kabir, Bevea CEO, for believing in my unlimited potential!

My mentor, Dr. Daisaku Ikeda once said: “This lifetime will never come again; it is precious and irreplaceable. To live without regret, we must have a concrete purpose, continually setting goals and challenges for ourselves. And we need to keep moving toward those specific targets steadily and tenaciously, one step at a time.”

Bevea is now one step closer to becoming a successful product enjoyed by the masses and I look forward to the next goals and challenges that I am going to achieve during the winter quarter.

Renan Sallai Iwayama is an MSBA candidate at the Rady School of Management.

 

 

 

 

 

December 11, 2018 0 comment
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AlumniMBAStartup

Alumni Spotlight — Robin Clough

written by Hallie Jacobs

Robin Clough (MBA ’14) is the co-founder and CEO of Tequila Enemigo, a luxury tequila company that has won 5x Double Gold Awards across three continents within one year, and is now served at some of the world’s best venues, including The Ritz Hotel and Annabel’s.

“We initially launched in London in September 2017 to surprising critical acclaim  — earning accolades from Forbes, Business Insider and CNN — culminating in our launch in NYC in November,” Clough said.

Enemigo’s award-winning Tequilas are now available in store in NYC at the prestigious Park Avenue Liquor and online nationwide at www.parkaveliquor.com. The company also released an exclusive first edition bottle only available in the United States.

Clough was part of the Rady Full-Time class 2014, and while at Rady he was part of the Entrepreneurship and Venture Capital clubs.

1) What impact has Rady had on your career progression?

First and foremost, I met my co-founder Sebastian Gonzalez (MBA ’14) at Rady, and together we built what Tequila Enemigo is today. For me, Rady was a slightly different experience to most. I arrived as a 23-year-old straight after graduating from college in London. I left Rady jumping straight into a product management role at Hewlett Packard leading an eight person software development team and with the foundation of a future successful luxury company already in motion.

2) Has your Rady MBA enabled you to change industries or functional areas or even achieve a promotion? 

I decided to pursue an MBA at Rady because I knew that starting my own company was what I wanted to do and it felt like the best way to develop the cross-functional foundational skills needed. I quickly realized that product management at a tech company was the perfect next step toward entrepreneurship while our Tequilas would be aging. My class had other students who were directly looking for similar roles and as most were years ahead of me, I had an instant step up in knowledge seeing how they went about developing their skills.

3) What event or realization served as a ‘turning point’ for you during your Rady School and/or professional career?

The biggest moment happened a few years after graduating from Rady where I took a step back from product management and worked out what drove me. By this time Enemigo had already begun and our Tequilas were about to come out of the barrel, I quickly confirmed that Tequila Enemigo was my full next step and that I was finally ready.

4) Tell us a fun fact about you, or something people may not know about you.

I am the youngest founder of an international luxury liquor brand. I got accepted into Rady five days before term started, after completing my full GMAT prep and test in the 3 weeks prior.

5) What is the most memorable moment from your Rady School experience?

From a professional standpoint, it has to be the first term progression. Still jet-lagged, I naively walked into the class on day one surrounded by experienced, mostly mature classmates, leagues ahead of me career-wise, and left at the end of the first semester 100-times ahead of where I started. From a personal standpoint, I have worked with many of my classmates and close friends after Rady. Peter Butler (MBA ’14) and I were product managers at HP on the same team, which was run by Rady alum Aron Tremble (MBA ’07), and Sebastian is my co-founder for Enemigo. All the times we had brainstorming different projects, trips to Mexico and skiing in Tahoe enjoyed with a glass of Enemigo — those are the best moments.

6) How have you applied your studies to your career?

The biggest things I still reflect back on are the case studies — I still draw on scenarios from On Amir’s marketing class, Operations, Accounting, and Corporate Finance.

7) What advice do you have for prospective students?

Often times at business school, there is extreme pressure to be involved with every part of what’s going on, be in as many clubs etc — I would argue that your number one goal is to work out what you want to do after you graduate, and then really focus in on what the school and clubs can do to help you achieve that. There is at times a lot of class work, but also a lot of free time too — the most successful people in our class now were the ones who used their free time wisely.

 

 

November 28, 2018 0 comment
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MBAStudents

Leveraging an MBA to Fight For Affordable Senior Housing

written by Ming Ye

A national conference focused on investing in the senior housing market is not something that sounds too familiar with Rady MBA students.  To the FlexWeekend ‘19 cohort, the seemingly unlikely connection all started from the Lab to Market program last spring when students were taught to create business ideas through unfair advantages identified during their career experiences. One of the many business ideas presented to Professor Vish Krishnan at the end of the course was about an autonomous health monitoring system for elderly people. For Lijun Liu and I, this was just the beginning phase of a great learning experience on entrepreneurship at the Rady School of Management. While continuing the research on the senior care market, we got connected with Paul Mullin, Senior VP of Silverado Care, who then introduced us to Chuck Harry, Chief of Research and Analytics at the National Investment Center for Seniors Housing & Care (NIC). Through scholarships offered by NIC, both Lijun and I attended the organization’s annual Fall conference in Chicago, along with 17 other students from 12 prestigious academic institutes, including Columbia, Cornell and the University of Wisconsin.

NIC is a nonprofit organization that supports housing access and choice for America’s seniors by providing data, analytics and connections that bring together investors and providers in all phases of senior care. The original goal we had was to learn about the senior housing and care market through the conference. We were interested in attending some of the educational presentations and panel discussions regarding senior housing and care and were hoping to secure some networking opportunities. As we found out later on, this conference is a huge platform for business engagement, negotiation and transactions in the senior housing and care market. The attendees are typically investors, bankers, insurance agencies and senior housing developers. Hundreds of business deals are made during the three days of the NIC conference. This year, there were 3,125 attendees, making it the largest conference in NIC history.

The first day of NIC officially began at noon, so that morning was dedicated to networking.  Lijun connected with Axel from Kisco Senior care, which we will be visiting one of their communities by the end of November to get more first-hand knowledge. Using LinkedIn as a tool, I broke the ice with two people from USI Insurance. Charlie and Richard answered questions regarding insurance coverage for senior care. Then I met with Dee Bangerter, CEO of Rocky Mountain Care. Dee is a long time senior housing developer who has been in this industry for almost 50 years. He shared insights on senior housing design and development, and key areas that make significant differences in clients’ experiences.

The NIC is a very well organized conference. The discussion panels consist of people who are true domain experts in different aspects of the senior housing and care industry. We attended a few sessions in the afternoon and found that the level of knowledge from the panelists was very professional and insightful. For the students who attended the conference through the scholarship program, NIC also held a networking session during a lunch gathering. Later in the evening, we attended a happy hour organized by NIC. Lijun spoke with attendees about the Rady School Lab to Market program, including Lisa Marsh Ryerson, who is the president of AARP Foundation and a speaker in the NIC talk program. I also had a great time talking with Bill Kauffman who is the Senior Principal of NIC and a panelist in the “What Is It Really Worth?” panel discussion.

The keynote speech on the second day was the highlight of the conference. Former chief economy advisor Gary Cohn was hosted by Steve Liesman from CNBC on the topic of macro economy and future outlook. Gary shared a wide spectrum of his wisdom and vision with a great sense of humor. He covered a variety of topics, including the market, trades, Trump administration economic policies, tax cuts, deficits, wages and more.

Lijun and I left NIC with a wealth of knowledge on the senior housing and care industry, as well as the market condition on senior housing investment.

The networking capacity of the conference connections built through this experience was well beyond our imagination and expectations. We really want to congratulate Chuck and the NIC organization for the great successful conference and appreciate the opportunity for the fantastic experience that we went through. The next NIC conference will take place in February 2019, right here in sunny San Diego.

November 19, 2018 0 comment
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