A healthy beverage startup company found at the Rady School of Management placed first in the Ignite UC San Diego startup pitch battle, earning a cash prize of $5,000 and being named best product.
The company, headed by CEO Kabir Gambhir (MBA ’10), produces the drink Cascaraa, made from the sun dried coffee fruit of the same name, which hopes to provide a healthy alternative to naturally caffeinated beverages for younger audiences. Gambhir said he was inspired to create the drink after facing health problems with traditional caffeine, and applied his past experience within the medical field in creating the drink.
“Discovery was a big part of maintaining health and wellness,” Gambhir said. “ It’s something that I’ve really been inspired to share with as many people as possible.”
The restructured Ignite Startup battle format now features a rap battle as a part of its competition, incentivizing companies to find a creative alternative in pitching their ideas.
Gambhir, alongside fellow team member Renan Iwayama (MBA ’19) and a few members of the company, did just that, showcasing their rapping skills with their original song, “Drink Cascaraa,” a parody of Snoop Dog’s iconic, “Drop it Like it’s Hot.”
“It was a fun and amazing way to challenge ourselves in writing the lyrics for the song from a pitch standpoint,” Iwayama said, “I’d definitely approve of them doing something like this again next year.”
Gambhir says he plans to use the prize money in reinforcing the company’s marketing strategies by partnering with Hello Advisor, a promotions and marketing firm, in order to continue expanding their product across San Diego, with the eventual goal of reaching all of California.
“We’re thrilled to be working with them, and in using their guidance in looking for new strategies and expand,” Gambhir said.
have been accepted into the prestigious EvoNexus accelerator, and 60 percent of the teams that have been launched are still operational. StartR teams have generated more than $40 million in capital.”
In addition to the pitch presentations, Herb Meistrich was presented with the Guru Award in recognition of his mentoring support of students in the StartR program. The audience also voted on their favorite pitch and selected Koonse of TrySpree to receive a $500 check for his company.
the wealth of entrepreneurial resources located at UC San Diego and in San Diego – one of the top cities in the world for startups.
Hundreds of business leaders and entrepreneurs have emerged from the Rady School of Management since the School began in 2003. Alumni have joined the ranks of leading corporations or industry changing companies, or launched startups of their own. When asked about their success, these alumni have all attributed their accomplishments to the support, insight and guidance of Rady School faculty.
Over the yearlong sequence, 12 teams were launched with companies ranging from medical diagnostic development to patient advocacy software. The top three teams were recently selected to pitch in front of a panel of experts to showcase the high caliber entrepreneurial efforts of the graduating cohort.
microneedle technology for drug delivery. Akira, developed by Shamal Mehta (MBA ’18), Ph.D. and Christpher Westropp (MBA ’18), M.D., has come up with a solution similar to the EpiPen to treat severe allergic reactions and drug overdoses. The Akira technology is painless, cheaper to produce and less susceptible to user error.
Mah serves as the Executive Director of Hera Labs, a business accelerator dedicated to helping women-led businesses launch and grow. Hera Labs is not your typical accelerator. Founded on principles of innovation, support, community and collaboration, Hera Labs was created to encourage diversity in entrepreneurship by providing women access to mentors, education and capital to ignite female-led innovation.