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“I’ve Got a Golden Ticket…” in Biotech!
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“I’ve Got a Golden Ticket…” in Biotech!

written by Sara Strome

“Boehringer Ingelheim knows what it takes to be innovative and entrepreneurial. From the small factory in 1885 to today’s multi-billion-dollar global pharmaceutical organization, we know how important it is to nurture and develop young science and technology businesses. Our track record of bringing breakthrough medicines to patients starts with new ideas and new science. Collaborations with external partners play an essential role in helping us deliver an innovation-led portfolio…” From “Partnering Day with Boehringer Ingelheim,” Biocom, September 21, 2017.

Three young entrepreneurs from the University of California San Diego, knew the value of the Boehringer Ingelheim prize when they pitched their business ideas to investors, faculty and students. The prize includes a “golden ticket,” or one years ‘worth of workspace at bio-labs, an infrastructure office space for startups, located on the UC San Diego campus. It also includes mentorship and exposure to investors to help the companies get a kick-start to successful innovation and connections.

The Rady School is honored to have alumni who were the last three prize-winners of the three previous years. We wanted to find out how the prize affected them, and where they are today:

Cory Bentley

The 2017 winner of the first-ever Boehringer Ingelheim Innovation prize was RIFT Biotherapeutics, a biotech company founded by Rady alum, Cory Bentley.

Tell me about your company?

I founded RIFT because I saw there was a critical area of cancer biology that hadn’t been addressed: Inflammation. I believe if the inflammation in cancer is targeted, cancer treatments can be improved.

Why did you start RIFT?

I didn’t see anyone addressing cancer in this way at the time. The immune system often sees cancer as a wound that should be healed, rather than something it should get rid of. The immune system will actually make cancer stronger by supporting it with blood supply and growth factors, components of inflammation. People become resistant to anti-cancer treatments because their immune system is protecting the tumor from therapy with this inflammatory environment. It is an essential mechanism of resistance to cancer treatment. RIFT discovered an antibody-based drug that may help the immune system switch from being pro-tumoral to anti-tumoral.

How has the Rady School of Management helped you achieve your goals?

Rady gave me the confidence to know some of the significant components of starting a business and moving a large project forward. Some of these components included financing, intellectual property, accounting and people management. I wouldn’t have known how to start or run a business if I hadn’t gone to the Rady School.

Eric Venn-Watson

The 2018 winner of the Boehringer Ingelheim Innovation prize was Epitracker, a biotech company founded by Rady alum, Eric Watson (MBA year).

Tell me about your company?

Epitracker is a San Diego-based life sciences company that discovers and optimizes small molecules to treat some of the world’s most devastating diseases. To date, Epitracker has analyzed millions of metabolomic, genomic and clinical data points from archived, longitudinal, serum samples collected over 50 years. Through this process, we have discovered novel small molecules that target longevity, neurodegenerative diseases, fibrotic diseases and pulmonary diseases.

Why did you start Epitracker?

Part of my background includes being a physician in the Navy. I have a passion for science, as well as the entrepreneurial and business side of the equation. I wanted to start a company and it has included both of those passions.

How has the Rady School of Management helped you achieve your goals?

Every business school has its area of expertise. The Rady School’s, is innovation, especially in the tech and biotech fields. I learned everything from the operational aspects of being an entrepreneur to handling finances as a business owner, and I was even able to grow my network within the San Diego area substantially. San Diego is an incredible city that has many key opinion leaders who are willing to help you and mentor you. The Rady School has amazing professors that will provide real-time feedback and help you develop your ideas. Knowing what you need to get started, and how to successfully develop and grow your technology, is essential.

The Boehringer Innovation prize provided lab space for a year. It helped us focus on growing the company more than anything. It also gave us credibility in terms of pitching our business to investors and experts in the field, as well as submitting for grant funding. Today, we have many compounds going through the FDA process, over 30 patents, and have raised just under three million dollars in private capital and an equal amount in grant funding. The Boehringer prize has helped us expand more rapidly by having access to a state of the art lab and a broad support network. It is an environment that is very conducive to advancing our research and our company.  The combination of a Rady MBA and Boehringer Innovation prize has enabled us to accomplish much in a relatively short period. Thank you, Rady and BI!

If you’d like to read more about Epitracker, click here: http://www.epitracker.com/

Simon Bailey

The 2019 winner of the Boehringer Ingelheim Innovation prize was Darkwood Pharma, a biotech company founded by Rady alum, Simon Bailey (MBA year).

Tell me about your company?

Darkwood Pharma is a drug discovery company, focusing on developing novel therapies for fibrosis, with a particular emphasis on liver fibrosis due to advanced non-alcoholic steatohepatitis (NASH). NASH is a progressive liver disease that affects millions of Americans, causing fibrosis and cirrhosis, and it will be the leading cause of liver transplantation by 2020. Darkwood Pharma’s mission is to discover and develop liver-targeted compounds which will halt and reverse fibrosis and prevent cirrhosis in this disease, for which there is currently no approved treatment, despite intense interest from the pharma/biotech world. By developing compounds that selectively act in the liver, our approach will both increase the effectiveness of the drug as well as minimize side effects which will benefit these severely ill patients.

We are hoping to have our first drug candidate molecule identified in 2020.

Why did you start Darkwood Pharma?

I’ve spent my entire career working in drug discovery, leading diabetes and oncology medicinal chemistry departments at a large pharmaceutical company then as head of research for a mid-sized biotech. I’ve been very fortunate to have led teams that have discovered many drug candidates, including two that been approved for use in lung cancer. So, if I ever started a company, it was going to be a drug discovery company.

The specific reason for founding Darkwood Pharma is that in NASH there is a compelling combination of unmet medical need and scientific opportunity that attracted me. I recognized that a small company that can be singularly focused on developing liver-targeted drugs, that can be flexible and nimble in a way that larger companies can’t, would be differentiated from the competition. Plus, I thought it would be fun.

How has the Rady School of Management helped you achieve your goals?

In a way, the Rady School led to me applying for the Boehringer-Ingelheim Innovation Prize. I went to the BI prize event in 2018 to support another Rady School company, long before I had founded Darkwood Pharma, and so it was on my radar to apply for it this year. The judging process involves a pretty rigorous evaluation by BI scientists as well as their “Research Beyond Borders” external innovation group, so it was pleasing to hear the positive feedback and validation of the science and the company concept after such a thorough process. We are continuing to explore a possible collaboration with BI since NASH is a focus area for them.

More generally, going to the Rady School allowed me to connect with and learn much more about the local San Diego biotech/entrepreneur ecosystem, than I ever had the opportunity to do during the 20 years I spent working for a large pharma company. This included venture capitalists, entrepreneurs and small biotech companies. I gained an appreciation of how that world works. Also, San Diego is an active environment for innovation, and we need people creating companies here, not in Boston or the Bay Area. The Rady School is a great way to make connections and get involved to continue to build the San Diego innovation community.

Find out more about Darkwood Pharma here: www.Darkwoodpharma.com

May 20, 2019 0 comment
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Jackie Lu, Yem Innovation

written by Melinda Battenberg

Jackie Lu (MBA ’12) is the founder and CEO of Yem Innovation, located in Shanghai, China. Yem Innovation is a SaaS cloud platform that encourages employee innovation. Jackie shared how his Rady MBA contributed to his journey of success with Yem Innovation.

What impact has Rady had on your career progression?

After years in a multinational and local stock listed company, I found the most important resources executives ignored is their own employees. There are huge opportunities to leverage employee talents and boost corporate profits by motivating employees. During my study and life at the Rady School of Management at UC San Diego, I learned about Marketing, Operations, Human Resources, Innovation & Technology and Lab to Market. All of these courses prepared me for launching my own business: Yem Innovation, which is a human resources SaaS cloud platform. The Yem Innovation platform can be used to stimulate, manage and monetize employee ideas, or simply put, it is a cloud platform for corporate internal innovations. The results of using our platform are three fold: to improve corporate revenues, boost employee engagement and lead a bottom-up management revolution.

Has your Rady MBA enabled you to change industries or functional areas? 

Before I joined the Rady MBA program, I had years of marketing and corporate communications experience. With the help from the Rady School’s Innovation & Technology and HR & Leadership courses, I made the pivot from marketing to human resources. Now with Yem, I am dealing with ABC technology leveraging AI, Big Data, and Cloud Computing to monetize employee ideas.

How did the Rady School help you create and launch your company YEM Innovation? The Rady School is not just about business; it is also about management. From here, I learned more about the problems of modern management. After some solid research, we found that there are six bottlenecks for corporate internal innovations, which are caused by a traditional management style. By tackling these problems, we built a human resources SaaS cloud platform to simulate, manage and monetize employee ideas. Using our product, employees can submit ideas on the Yem Innovation cloud platform, which is both compatible for PC and smart devices. Meanwhile we provide professional service and help to make the ideas happen, with the ultimate goal of creating innovative revenues to the client. Yem Innovation has been referred to as an internal incubator. Under the new era of uncertainty, we truly believe the power of enabling, and the power to unlock each employee’s potential. What makes us special is that those staff who submitted ideas are responsible to implement the ideas. When finishing the idea, employees will get 30% profit sharing, and the other 70% goes to the company. It is a win-win-win solution to drive new business revenues and to initiate a new management style of bottom up. So far, we have had a very successful case in a manufacturing industry. Our client used our platform to encourage employees to submit ideas and to implement their ideas. One idea saved 400,000 Chinese Yuan for the company. My Rady experience has helped every aspect of my business, especially when starting the new business. I needed to go through a business plan, and every class I attended during the school helped me a lot to make the business plan more reasonable, more practical and more convincing for the investors.

What event or realization served as a ‘turning point’ for you during your Rady School and/or professional career? Honestly, I would say there is no turning point for me, but a continuous adaption for change. Nothing changes overnight. By learning and adapting, I found my way to start a business that is unique and innovative. All of my clients and potential investors think it is new, special, and the right time to help companies to drive innovation. Currently, we are working with Fortune 500 companies and also middle to large size local companies. We are working with manufacturing, medical devices, hospitality, and consumer goods industry companies to help their product innovation, service innovation and process innovation. We even made our own turning point by creating a feature called Inno-Cube, which is a tool to stimulate employee ideas. This set us apart from competitors. With the whole platform innovation, we were awarded the Best SaaS Provider 2018 and a Top Digital 100 Award.

Why did you decide to come to the Rady School? What attracted me to the Rady School is its young, vibrant spirit and entrepreneurship. It is located in San Diego, which is indeed American’s Finest City. It  gave me the chance to walk along the beautiful beaches, and I met various people to talk about Random Act of Kindness. That inspired me to create China’s First Random Act of Kindness Happiness platform: Happiness100. Happiness100 is an non-government organization (NGO), open innovation platform to collect ideas. We have only one criteria for the idea, which is to make people feel happy, and we will provide funds to make the idea happen. I feel proud to have a charity and I include this as part of Yem Innovation’s corporate social responsibility. More than 10 creative projects have been carried out, and Happiness100 itself also got honorable mentions by the Ellen MacArthur Foundation, and Overseas Young Chinese Forum.

What was your favorite class and why? My favorite classes are Consumer Behavior with Wendy Liu, Innovation & Technology with Kevin Zhu and Lab to Market with Del Foit. What’s funny is that because they were my favorites, I found they were also very easy to learn.

How did your view of entrepreneurship/innovation change throughout your time at the Rady School? I had a much larger view of the world because my classmates were from different backgrounds and different countries. It was a small class so we had the chance to know more about each other. My peers in the class were willing to share, to help and to inspire. In my point of view, the Rady School is a perfect school to get connected to an unexpected and surprising world. The entrepreneurship and innovation atmosphere there is like a soil that inspires people to grow new ideas and create their own business.

What was the most valuable thing you learned while at the Rady School? I remember the slogan years ago of our school is “From innovation to impact.” The most valuable thing is to impact, to do something to change the status quo. The goal of Yem Innovation is to change the status quo of traditional management styles, empower staff from the bottom up, and drive innovation. Instead of managing people, we change to empower people. Actually, scalability is another critical thing I learned in school. It is quite important for a business, especially for a mobile internet company like Yem Innovation. Because of our scalability, we got investment from an angel investor and also from SOSV last year for nearly one million Chinese Yuan. SOSV is an accelerator VC that manages $500 million USD worldwide. Another benefit of the Rady School is the ability to network and collaborate. For example, alum Jason Qi (MBA ‘16) is our COO, because we knew each other as alumni. He was also the vice president of the Rady Student Board at that time. Without the Rady School, I would not have found a brilliant alum and team member like Jason.

How have you applied your studies to your career? I applied human resource and technology, especially cloud technology, to create my new business. In some ways, I would say innovation is not that hard. Innovation is just a new arrangement of two old elements, which is how we created the one-of-its-kind Inno-Cube feature to stimulate employee ideas. I believe newcomers at the Rady School can also apply any two-field knowledge to create their own new business after they graduate.

What is the best thing about being a Rady alumni? Since the Rady School is a young school, there are advantages of being young. I feel strongly being part of the growth and I could witness its growth every single day. Thus I feel more engaged with the school and more engaged with the university alumni too, since UC San Diego is also a young university established in 1960. I always feel proud to say Go Tritons!

Yem Innovation is compatible for PC and smart devices (pictured above)

Yem Innovation was awarded the TopDigital 100 in 2018

Jackie is pitching on Chinaccelerator Demo Day

Jason is doing two live streamings for thousands of audience

April 22, 2019 0 comment
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Immersion Trip to Cambodia
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Immersion Trip to Cambodia

written by Sara Strome

Eye opening, exuberant, unique, were all words Lauren Murphy and Andrew Engram used to describe their recent Rady School immersion trip to Cambodia. Engram and Murphy, along with a team of six students from the Rady School were chosen to support the Cambodian company, Hydro-logic. Hydrologic is working to help provide water filters to those who have little to no access to clean water.

During this immersion trip, they got a chance to put everything they have learned at the Rady School into action. The students used their business acumen to find out what challenges Hydro-logic is facing, how the company can increase revenue, and how to help the company discover the best plan of action possible.

Getting There

Andrew Engram

The trip was extensive, but enjoyable. Getting to travel together as a team, made us closer friends and we enjoyed our time together. We (six of us and Professor Finney), took a shuttle up to LAX, then we took a plane from Los Angeles to Taiwan, which was 14 hours long. After another plane ride and a bus ride later, we finally arrived. When we arrived, our main source of transportation, was a tuk-tuk, which is a small, three wheeled, motorized vehicle. Getting there, took 19 hours total, and when we arrived, we were in immediate culture shock. We realized how much of a developing country this really was, and how much of the country was living in poverty. We were also very excited to begin working on our project as a team, and to do everything we could to help improve the water shortage problem with Hydro-logic.

Why were you interested in the Cambodia Immersion Trip?

Murphy

I thought it was a great opportunity to learn more about consulting. Also, knowing how beneficial Professor Finney’s courses have been gave me that extra motivation because he is a great teacher and I wanted to learn from him more on the trip.

Engram

It was an opportunity to travel internationally, and get in the weeds with different cultures by working in an international environment. This trip was different because it wasn’t so much having an outline of things to get done, but a learning experience to put into action. It was great to understand how rural Cambodians live, and their access to drinking water. The client in Cambodia was trying to improve the livelihood by improving the amount of people who have access to clean water. Professor Finney was also an amazing counselor and guide for the trip. This is by far the best experience I’ve had at Rady. Every second was a learning experience and research. I was grateful to be able to use all I’ve learned and put those thoughts into action, rather than reading a textbook.

What did the work consist of?

Murphy

Our tasks included reporting to the social enterprise, Hydro-logic. We learned about their needs and built a relationship with their team. We also got to go into the field and bring interpreters to chat with rural Cambodians who were getting the water piped directly to their homes. About 40 percent of the country gets piped water, and Hydro-logic sells water filters for those who don’t have easy access to clean water. One of Hydro-logic’s goals is to bring social impact, but also increase revenue. We were able to help them do that.

Engram

Once we understood what we needed to do, we met with the Chief Financial Officer, marketing team and private water operators. We also got to meet with rural customers, how they cleaned and obtained their water, and what they did to drink it.

Did the trip meet your expectations?

Murphy

The trip exceeded my expectations, though I didn’t know what to expect. The quality of engagement and work we were able to do, as well as our exposure to a beautiful international culture and building great relationships, made the trip a huge highlight of my time at the Rady School.

Engram

Yes. Getting positive feedback from the client was wonderful. Seeing the client believe in what we were helping them understand made me feel like all my hard work at the Rady School was paying off. It was good knowing the MBA program can make an impact and have a lot of value. We both gained confidence and were grateful for the courses we have taken.

Did the trip change your perspective of doing business in Cambodia?

Murphy

Yes. This trip inspired me to want to work more in an international, complex environment.. I grew a lot professionally and personally.

Engram

It was such an immersive learning experience and everything I see is now through a filter of what was learned in Cambodia. I hadn’t worked in a country with an emerging market. It was eye opening to see people need things we take for granted on a daily basis. It was also an opportunity to make a difference in the world.

What lasting impressions did the culture reveal to you?

Murphy

We explored Siem Reap, a city in northern Cambodia. It was full of aesthetic temples including Angkor Wat. The details, art and decorations were beautiful and breathtaking. Seeing the beauty of Cambodia and its historical city structures inhabited by people, opened our minds and gave us greater context to our work. It helped with our project to take a couple days to rest and process our thoughts and expanded our creativity in greater ways.

The Food

Murphy

The food was interesting as there was food from all over Asia in one country. Some of the peculiar foods included bugs, frogs … ants. There was a lot of Thai food, as well as a twist on a kind of noodles and stir fry. Their delicacies, which included tarantulas and scorpions, were very different from America’s.

Any Last Words?

Engram

Thank you to Rady Moxie who provided the funds for the trip and, had a stipend for expenses. Thank you to the Center for Social Innovation and Impact for the grant and Professor Finney for taking the time to do this. We want to be an example of what is possible and we think the Rady School should do more of these trips.

Conclusion

Murphy

While we were in Cambodia, the team, with the help of Professor. Finney, was able to help solve revenue challenges, recommend a manual washing machine, improve a system to collect rainwater and analyze how the company could best increase their current product awareness and online presence. The client Hyro-logic, even let Professor Finney know afterwards how impressed the company was with the team and the amount of knowledge they gained from the students. The students would recommend this trip to anyone who can go. They said it was more than another school project, it was a truly life-changing process they will never forget.

April 17, 2019 0 comment
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StartR Demo-Day on a Whole New Level
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StartR Demo-Day on a Whole New Level

written by Sara Strome

StartR, founded by a group of Rady students in 2013, is a non-profit six-month accelerator program homed on the Rady campus. The program includes a workshop, mentoring, advice and access to other resources for early-stage companies. StartR has been highly successful and currently has one hundred and thirty-seven teams who have gone through the program. Eight of these teams have also been accepted into EvoNexus. There are fifty-five unduplicated companies that are active, and $63.8 million has been raised so far.

Along with the 6-month accelerator program, StartR also encourages students to partake in the StartR demo day, where entrepreneurs pitch their business ideas to students, faculty, investors, and professors. Nine companies chose to participate this year in the StartR DemoDay. In the past, the only StartR group to partake in the demo day are Rady MBA students and alumni, but this year was a little different. This is the first Demo Day event where teams from multiple StartRPrograms were invited, rather than only MBA students. All of the teams under StartR Accelerator include Rady, Inclusion, Impact, Veteran, and Teen. This was a monumental step, and highlights Rady’s commitment to champion and spotlight entrepreneurs of all styles!

At  Demo Day, the teams dressed in slacks, polished shoes, and newly pressed blazers, lined up one by one, while they anticipated putting their best foot forward in hopes to win a prize, or attract the attention of a potential investor or partner. As they shared their pitch, they stood in front of the audience with refined power points, apps, and even a real, live business prop itself, including a sleeping pod! The audience listened to each hopeful entrepreneur, all while cheering on their family and friends.

The StartR programs spotlighted this year, and the ones highlighted below with their company pitches, include: StartR Rady, Inclusion, and Impact.

StartR Rady – The premier StartR accelerator, the Rady track is exclusively for our MBA students and alums.  The teams who presented are as follows:

AngioX: – AngioX Therapeutics is an early stage biopharmaceutical company that develops novel therapies for patients with rare Cerebral Cavernous Malformations (CCMs). 

Freightracker: – This Company is bringing IOT solutions to the transportation industry in order to streamline operations and reduce costs bycreating a device which allows users to track their freight anywhere in the world.

SurfUp – An automated surfboard rental station that is paired with a smartphone application to make the surfboard rental process convenient for beginner surfers and tourists on the beach, in-front of stores, resorts, restaurants, and much more.

bou: Bou is a small device that can save, transfer, and emit smells instantly in various circumstances to enhance consumers’ daily experiences in different settings including while watching movies, playing video games, shopping, online shopping, relaxing, etc. 

Virtual Sleep Environment: A virtual sleeping pod which increases human performance, entraining a natural sleep-wake circadian rhythm. This makes it easy to sleep anywhere, at any time!

Visionful: An app that provides fully automated parking guidance and enforcement, making parking simpler than ever before.V

Inclusion: Open to students across UC San Diego and designed to highlight diversity, teams    must have at least one leader from a traditionally underrepresented population.

Felicity CBT – Aims to better the mental well-being of users by providing cognitive behavioral therapy at the convenience of a mobile application.

Impact: The StartR Impact accelerator is open to startups and ideas from across campus aiming to make a societal impact. The teams from Impact, that performed at demo day included:

Athlete Initiative: A sexual violence prevention program and app for college student-athletes, helping to prevent sexual violence on campuses, where one in five students are currently affected.

Family Proud – Connecting patients and families to the technological resources necessary to effectively maximize their quality of care.

It was a competitive battle at Demo Day, and each entrepreneur deserved a prize, but, there are only two awards—a judges choice, and an audience choice.

The team who presented the most polished, well thought out idea according to the judges this year, was Thomas Fontes from Freightracker. Thomas walked up to the stage with excitement, as he won a $1,000 prize towards his business. Thomas is working on creating a custom device with AT&T, in hopes to have a freight tracker on the market by 2020! Rady School is excited to see where Thomas’s business will take him in the future! You can contact Thomas at Thomas.fontes@rady.ucsd.edu.

The team who won the audience choice award was Robert Sweetman with Virtual Sleep Environment. Robert brought a real, live sleeping pod to his presentation that tracked the brain waves of the sleeper, revealing to the sleeper if their brain was active, calm, or busy. This would allow the sleeper to find peace and calmness and fall asleep at any time! Robert is working on getting the sleeping pod in airports, and creating stations for consumers to sleep anywhere, anytime, and especially before or after a long flight! You can contact Robert at Rob@existech.us for questions or thoughts.

Rady School of Management is proud to house and educate students and alumni, who are passionate about entrepreneurship.  Building on the success of their startups, all of the teams who presented will be continuing to pursue their business ideas in hopes to continue to succeed in pioneering a new, innovative way to solve and better our world!

April 10, 2019 0 comment
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Engineers-Turned-Investors Share Expertise with UC San Diego Community

written by Hallie Jacobs

In celebration of the partnership between the Rady School of Management and Jacobs School of Engineering, the Rady School hosted a discussion with Engineering alums Greg Warner and Paul Temby who have moved into the investment industry. This collaboration across schools allows the two intellectual powerhouses to feature true work scenarios and show students interesting career options between engineering and business.

Earlier this month, Warner and Temby spoke to an audience ofstudents, faculty, staff and friends of the UC San Diego community to share their expertise on investing. Rady School professor Michael Melvin served as a moderator for the discussion.

Lessons learned

Warner and Temby emphasized the importance of “getting your hands dirty” – being in the investment business involves learning by doing and seeing, making mistakes and growing. Some jobs also require meetings with clients and selling the various services investment companies provide.

The typical entry-level position may involve “back office” work – dealing with trades and paperwork and interfacing with clients through their retirement plans and internal customer relationship management systems. As workers learn the ropes, they may get more professional designations so that face-to-face client interaction increases.

Career Advice

Warner and Temby offered career advice that went beyond the typical skills and competencies needed to succeed in investing.

“If I could go back and tell myself anything, my younger version would have been like ‘How did you get there?’ I would have said, ‘You have no idea what’s in store for you. Just build really good skills that are durable that no matter what career you’re in you can use. Chill out, and enjoy life,’” Warner said. “The answer isn’t what you’re going to be doing in 30 years, it’s whether you enjoy what you’re doing right now. Whatever you’re doing, have passion for i.”

The two experts also spoke of the benefits of ethics in investments, accentuating the importance of civility, treating people with kindness and avoiding the temptation to cheat others for personal gain.

 Warner and Temby suggested a traditional method to stay ahead of the competition – being a lifelong learner.

“I would suggest studying business books and investment books, and pick up a book that a president of the company would pick up, and learn as much as you can,” Temby said.

In their closing statements, the investment gurus shared more valuable life lessons on success. They encouraged the audience to take an inventory of their skills, career interests, likes and dislikes and passions and challenged them to perform routine audits to ensure their careers align with their goals.  

“Thinking about your next job – think about it as if it’s a two way street – what job I’m going to do vs what type of employee will the organization be hiring,” Temby said. “Figure out how you will support the organization and figure out what you’re good at, and who would value you, and go there.”

February 6, 2019 0 comment
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Instagram Tips and Tricks for Your Business

written by Nik Souris

With 104.7 million US based accounts (over 1 billion worldwide) and 72% of users reporting they made a purchase based on something they saw on the social network that turns 9 years old next July; it is no wonder 70.7% of US companies will use Instagram this year. eMarketer also predicts Instagram ad revenue will grow from $4.10b in 2017 to $10.87b by 2019. These guides and hacks will make sure your Instagram presence supports your brand and your Instagram efforts help your business.

Consistency creates credibility and here are 3 guides to keep your Instagram (actually almost any social network presence) on point with your brand for your audience:

  1. “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” From brand voice with tone and content to brand image with filters and imagery; leverage your organization’s brand investment and follow your brand guidelines to maintain the consistent look and feel your customers, partners and employees trust.
  2. “Plan the work and work the plan.” From posting on a consistent schedule to setting service levels and standards for private message responses and public engagement procedures; defining when and how you use the social network are extremely important to develop your audience’s expectations and maintain their interest.
  3. “For every minute spent organizing, an hour is earned.” From the basic use of hashtags for indexing your posts to defining a list of your most used hashtags to more easily cut and paste a consistent group of hashtags into a post; the time to add this social network utility in a consistent fashion will make your life easier and aid content to be found more readily.

While you will undoubtedly receive countless offers to grow your Instagram account’s following from solicitors, nothing will take the place of an earned audience that begins by informing customers and contacts of your Instagram presence and builds with off-line real-world marketing, on-line cross-promotion from the website, email and other social networks, and in-network activity that includes great content, community engagement and promotions.

That said there are hacks to improve your presence and boost your business’s return on Instagram investment. And in keeping with 3s, here are 3 hacks to help get noticed and 3 hacks to help be found and drive traffic:

  1. Make your profile stand out. You may use emojis inside the app or pick up a special font not often found in the Instagram community. Use a third-party site like LingoJam on your phone to create your bio or if on a web browser download a font from FontSpace to edit your profile.
  2. User white space. Use “Return” to clean up your profile. Not seeing “Return”? Press the “123” key in the bottom left-hand corner of the keyboard and the “Return” key will appear on the bottom right. Also, consider centering your bio by inserting spaces to the left of each line. This will take some trial and error to get just right.
  3. Hide the hashtags. After your caption is written, add a series of symbols — dashes, asterisks, or dots, each on a separate line. This will push the hashtags down and make the post neater.

Hacks to be found or drive traffic

  1. HashTags. HASHTAGS. Instagram allows for 30 but you should use 11 of them to be precise at least that is reported to be the optimal number to use. Keeping the hashtags within the guidelines we spoke to earlier, look to leverage popular hashtags to have your posts included for onlookers and consider creating a brand-specific hashtag like #ShareACoke or #TweetFromTheSeat (Charmin).
  2. Leverage the website box (the only clickable URL) in your bio to drive traffic. Change the field to the URL of where you want to drive traffic – your latest blog content, YouTube video, product, or offer. Then use the caption of your post to encourage people to visit your profile for a link. Instagram verified accounts have some additional clickable link features that may come to all accounts in the future. Additionally, business accounts can leverage Instagram stories to include links to external websites.
  3. Help yourself get found. The “Name” field in your Instagram bio is searchable. By including important keywords in your Name field, you can increase your chance of appearing in Instagram’s search when anyone searches for those keywords.

To learn more on how to leverage Instagram or any social network for your business join our next Center for Executive Development (CED) program. More details and course registration click here.

The course is taught by Steven Bellach and Nik Souris. Bellach is the co-founder of BottomLine Marketing, a strategic business and marketing consulting firm specializing in helping organizations build effective and differentiated marketing strategies and plans. Souris currently leads channel partnership enablement for Privoro, a mobile security technology company.

November 28, 2018 0 comment
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Two Prestigious Organizations Laud Rady School of Management MBA Program for Excellence in Entrepreneurship

written by Hallie Jacobs

Rady School of Management at UCSD.

The MBA program at the Rady School of Management at the University of California San Diego has been recognized as one of the top programs for entrepreneurship in the U.S. by the Princeton Review and Bloomberg Businessweek. The school’s MBA program ranked 16th in The Princeton Review’s “Top 25 Graduate Schools for Entrepreneurship of 2019,” and 24th in the Bloomberg Businessweek “Best Business Schools” entrepreneurship category.

Both rankings recognize the best programs for students aspiring to launch their own businesses.  In the Princeton Review ranking, the Rady School ascended from 25th to 16th in this year’s 2019 ranking, placing the school’s MBA program among the elite programs for entrepreneurship in the U.S.

“Since its founding, the Rady School has been dedicated to providing an outstanding education focused on innovation and entrepreneurship,” said Rady School Dean Robert S. Sullivan. “This ranking recognizes that the Rady School is a leader in entrepreneurial education. The incredible companies founded by our students and alumni are transforming our world and are proof-positive of the quality of entrepreneurship education the school provides.”

Since the school’s first MBA class graduated in 2006, students and alumni have started over 150 operational companies, contributing over $2 billion to the economy. The rapid success of startups originating at the school can be attributed to the unique structure of the Rady School’s MBA program, which integrates entrepreneurial education into the program through its capstone Lab to Market course sequence.

 

 

November 14, 2018 0 comment
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Meeting With Top Companies in the Bay Area

written by MJ (Vargas) Montoya

The Rady School of Management immediately stood out to me as the top choice among business schools in the US. I was drawn here because of the school’s focus on entrepreneurship, as I myself have been an entrepreneur for the last six years. I am now a second year FlexEvening Student graduating in March 2020. While going through my classes, I’ve realized that there’s so much to learn from big companies, especially those that value entrepreneurship within their organizations. As I transition away from my first company, I’m looking for opportunities within mid- to large-sized corporations that would suit my skill set and give me the opportunity to contribute to a team. The Bay Area Trek felt like the perfect opportunity to take the first step in that direction.

The Rady Graduate Career Connections organized the Bay Area Trek, arranging visits with dozens of incredible companies, including many Fortune 500 companies. The team sent out a survey where students each allocated 100 points to the various visits they’d like to attend. I chose to visit PayPal, LinkedIn, and Google San Francisco. There was a Bay Area Trek prep meeting about a week before the trip where logistics and etiquette were addressed. Each student also received detailed information and contacts for each company, along with a student point of contact for each visit. Every detail was covered for us; all we had to do was get ourselves over to each location!

My first stop was PayPal, where we were greeted by Megan Harvey, university programs manager. After getting proper security badges, we were given a warm welcome by Jim Van Over, experiential marketing & innovation specialist, who guided our group through an interactive experience that PayPal calls its Innovation Showcase. PayPal’s mission is to “democratize financial services, and serve the underserved,” and Jim showed us several ways that they’re implementing that mission in data security, risk management, products, and services. We then got to hear from a panel led by Mike Todasco, director of innovation. He and his team talked about their culture of innovation that extends across this global company, and how PayPal works worldwide to enable billions of safe payments without being a bank.

Next I headed over to LinkedIn. I had the pleasure of carpooling with Rady’s outgoing director of Rady Graduate Career Connections, Terra Saltzman-Baker. It was interesting finding our way to our destination because there are about a dozen buildings in one small cluster that all belong to LinkedIn! We observed what looked like LinkedIn’s own little universe complete with bikes, helmets, and umbrellas at the entrance of each building. As soon as we walked in we were greeted by Rady Alum, Anindita Gupta, who is a principal product manager at LinkedIn. I really enjoyed this visit!

After leaving LinkedIn we made our way to the Rady Alumni Mixer at Porterhouse in San Mateo. We were greeted by Yvonne Wu and the rest of the Rady careers team that traveled to the Bay Area. This hosted event was one of the highlights of the Trek experience. I got to reconnect with several recent alumni that I got to know over the first year of my MBA. It was fun to see Chiara Dorigo, who is currently an associate at Schaffer & Combs, and the inaugural president of the Women of Rady. I also got to meet other alumni who all had the inspiration to pass on from their post-graduate journeys at venture capital firms or companies like Gap and Tesla.

The following afternoon I went to Google San Francisco, which was the best way to wrap up this experience. While PayPal and LinkedIn had huge campuses with multiple buildings, this Google location was near downtown San Francisco within a larger building that overlooked the Bay Bridge. There are several other large companies like Amazon located within a short walking distance from Google. Our group was greeted by panelists and UC San Diego alumni, Philip Jia and William Lee, along with UC Berkeley Alum Shahed Sajadieh, all of whom happily shared their stories about how they became “Googlers”. After learning more about Google’s hiring process, company culture and team values, we were guided through the most amazing tour that included a plethora of fun, open, and lively, yet quiet workplaces that were ripe with enthusiasm from the hundreds of employees we encountered. The creativity of this firm was palpable. Each conference room has a fun name and each floor has a theme. Of all three companies that I visited, this one was my favorite!

I’m incredibly grateful for the experience that the Rady School of Management curated for me and my fellow students. I can now say I have a good idea of what life in the Bay Area would be like for a Rady MBA. I’ve gained some clarity for my own job search and made such wonderful connections with both current students and alumni. I appreciate that I’ll have a Rady network, almost anywhere I choose to go!

 

November 9, 2018 0 comment
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Emphasis on Soft Skills at Rady School Develops Effective Leaders

written by Hallie Jacobs

Soft skills – social and communication skills, including team work, leadership and public speaking – have always been part of Rady’s MBA curriculum. As the School has grown, Rady has both expanded its soft skills-related curriculum for MBAs and has added such coursework to our specialized Masters’ programs.  An emphasis on leadership, teamwork and communication is a cornerstone not just for the MBA, but for the Master of Science in Business Analytics and the Master of Finance and of Professional Accountancy programs as well.

JoAnne Starr, Assistant Dean of Strategy, Curriculum and Rankings at the Rady School, emphasized the importance of soft skills in professional environments.

“Soft skill development is critical because every business professional needs to work in teams and communicate effectively,” she said. “You can do lots of analyses and compile crucial data points, but unless you can work with your team and can explain why the data is important and what value it has for business decision-making, your impact will be limited at best.”

Courses at Rady, including Management Communication, Strategic Communication and Storytelling, Leadership in a Crisis, and Negotiation, enable students to enhance their soft skills.

“From the beginning of our MBA program, we’ve offered courses focused on teamwork and leadership.  These enable students to gain self-awareness and improve their abilities as professionals and managers,” Starr said. “Teamwork requires speaking and listening, taking feedback, understanding roles and being flexible and adaptable. Teamwork is not simple – it’s a multi-faceted set of skills.”

Many soft skills courses center on teamwork, leadership and communication.  The addition of new courses in these areas has been driven both by student interest and by a recognition that these are among the top skills employers look for in new hires.  One very timely subject in which students have expressed increased interest is working with diverse groups.

“Our MBA students have long told us that the diversity of their class, particularly the international diversity of their classmates, is incredibly useful as a learning experience,” Starr said. “In response to these comments, we are adding an elective focused on diversity in the workplace. It will answer questions such as ‘What are companies really doing now?’ and ‘What is the business case for diversity?’”

“Everything about business is built on communication,” Starr said. “To have real impact, you want to develop the best possible skills for communicating up and down and inside and outside your organization. Rady really gives you the ability to do that.”

June 4, 2018 0 comment
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Rady Teams Sweep UC San Diego Entrepreneur Challenge

written by Hallie Jacobs

Each year UC San Diego hosts the annual Entrepreneur Challenge to celebrate innovation on campus. And each year, Rady School of Management students and alumni bring their brilliant startup ideas and launched companies to the stage to compete with fellow Tritons, sweeping the competition and earning thousands of dollars to continue developing the product or technology. The 2018 Entrepreneur Challenge was no different.

The majority of teams competing in the competition were affiliated with the Rady School and worked with one of the School’s many accelerator programs. The competition featured three tracks — Clean Technology, Life Technology and High Technology – and Rady School affiliated teams won first prize in two out of the three tracks.

Rady School affiliated teams swept the High Technology track, earning first, second and third place. StartR team GLXY – technology for weight training by preventing injuries and plateaus for athletes – earned first place. Family Proud – a mobile-application based patient advocacy software solution that provides hospitalized patients and their families easy and secure access to all their essential social, medical, and logistical resources – took second place. Beggy, mystartupXX and StartR team developing a new and trendy approach to convenient and functional Smart Bags, earned third place.

Navega – a mystartupXX team – took home first place in the Life Technology category. The company is developing technology to conquer the opioid addiction epidemic in the United States using addiction-free pain management. CReATE Medical,a StartR team, earned second place in the competition. CReATE is a patent-pending algorithm that analyzes routinely-collected patient data utilizing machine learning techniques to predict highly accurate patient-specific outcomes to pacemaker-related heart surgeries.

Green Stop won second place in the Clean Technology. The Green Stop is a mobile, solar-powered, waste-free refill station that can be used at the beach to reduce plastic pollution and provide filtered and chilled drinking water to beachgoers.

Pierre Sleiman (MBA ’13) gave the keynote address at the event, detailing how he was able to start his successful business, GoGreen Agriculture. He credited the Rady School for helping him develop the necessary entrepreneurial skills to launch and sustain a successful business.

May 25, 2018 0 comment
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